I’m not an expert. But, I can provide you with resources about culture, leadership and business from people who are.
Start With Why by Simon Sinek
How to Deliver a TEDTalk by Jeremy Donovan
Start Something That Matters
Blake Mycoskie, founder of TOMS, has written a phenomenal book which I highly recommend reading. On his website you can find a guide for the book, which is a free PDF download. Not only does this book encourage you to “start something that matters”, it also speaks great volumes to the benefits of investing in your company’s culture.
I can’t think of someone who has dedicated more time and resources to culture than Tony Hsieh, CEO of Zappos and author of Delivering Happiness. You can order a free copy of the Zappos Culture Book through the link above. I keep a copy at home and at work. You can also take a tour of the Zappos facilities to learn more about their culture difference.